Sam's Club bundles a WeightWatchers benefit against Costco's GLP-1 program

Sam's Club has partnered with Weight Watchers to give members access to nutrition counseling, pharmacy services, and coaching tied to weight management, including support for people on GLP-1 medications ^[1]. The move directly answers Costco, which has been expanding its own discounted telehealth and GLP-1 programs for members ^[1].

Under the deal, Sam's Club Plus members get a free three-month Weight Watchers Core membership, valued at $54, and can then continue for $10 a month with no long-term commitment ^[1]. Members also get up to 50% off Weight Watchers Core+ and Med+ programs, which add personalized coaching and access to workshops ^[1]. This builds on a January move in which Sam's Club began offering starting doses of oral Wegovy Tablet for $149 a month through NovoCare's self-pay program, plus free same-day pharmacy delivery for Plus members and pharmacist counseling on medication management and side effects ^[1].

Costco's competing offer includes oral Wegovy Tablet for $149 a month through its pharmacies, or $151.99 through home delivery, along with a 50% discount on Wegovy and Ozempic injections ^[1]. Sam's Club Plus costs $120 a year versus a $60 standard membership; Costco's Executive tier costs $130 a year versus $65 for Gold Star ^[1].

The competition comes as GLP-1 use has grown sharply. Gallup data cited in the report show about 11% of U.S. adults were taking GLP-1 medications for weight loss in 2026, up from 3% in 2024, with 15% saying they have used one at some point and 91% now aware of the drugs' role in weight loss, up from 80% in 2024 ^[1]. The U.S. weight-loss market was valued at $11.12 billion in 2025 and is projected to reach $21 billion by 2034, according to Market Data Forecast figures cited in the report ^[1].

Sam's Club says the strategy is paying off financially. Walmart reported Sam's Club U.S. net sales rose 6.1% year over year in the first quarter of fiscal 2026, with membership and other income up 11%, driven by a 5.6% rise in membership-fee revenue tied to member growth, renewals, and Plus sign-ups ^[1]. Walmart CFO John David Rainey said ongoing investment in member value supported a membership-fee increase that took effect May 1 ^[1].

Why it matters for patients

For people already taking or considering a GLP-1 medication, this competition means more places to find lower-cost access points, plus bundled coaching or nutrition support that isn't part of the drug itself. The Sam's Club and Costco offers apply to oral Wegovy Tablet purchased through self-pay programs, not insurance, so the $149 monthly price and other discounts described here are for members paying without coverage ^[1]. Whether Weight Watchers coaching, or similar programs, changes outcomes for someone on medication is not addressed in this reporting.

The growth in warehouse-club health benefits also reflects how common GLP-1 use has become. With roughly 11% of U.S. adults reportedly using these drugs for weight loss in 2026, retailers are treating pharmacy and wellness services as a way to keep members renewing, not just a side offering ^[1]. That business incentive is worth keeping in mind when comparing club memberships based on health perks.

What happens next

The report does not specify further planned changes to either program beyond what has already launched. Sam's Club's membership-fee increase took effect May 1, 2026, and its Weight Watchers partnership was announced July 9, 2026 ^[1]. No additional dated milestones for either company's GLP-1 or wellness offerings are given in the source.